Privacy policy

Last updated: 21 July 2026

This Privacy Policy explains how Vivienne Harding trading as Peach Unicorn Designs (“Peach Unicorn Designs”, “we”, “us” or “our”) collects, uses, stores and shares personal information when you visit peachunicorndesigns.com, contact us, subscribe to marketing communications or purchase a product.

Peach Unicorn Designs is the data controller responsible for the personal information described in this policy.

Personal information we collect

Depending on how you use the website, we may collect:

Information you provide

This may include:

  • Your name
  • Email address
  • Billing address
  • Telephone number, if provided
  • Order and transaction details
  • Account information, if you create an account
  • Messages and information provided when you contact us
  • Newsletter and marketing preferences
  • Names, wording, measurements or other details submitted for personalised or custom patterns
  • Information included in reviews or other content you choose to submit

Payment information

Payments are processed securely through Shopify and the payment provider selected at checkout.

Peach Unicorn Designs does not normally receive or store your complete payment-card details. We may receive limited payment information, such as the payment method, payment status and transaction reference.

Information collected automatically

When you visit or use the website, Shopify and approved service providers may collect information such as:

  • IP address
  • Device and browser type
  • Operating system
  • General location and time zone
  • Pages and products viewed
  • Referring website or search information
  • Website interactions
  • Cookie identifiers
  • Shopping-cart activity
  • Information used to protect the website and detect fraud

Non-essential analytics, personalisation and marketing technologies are used only in accordance with your cookie choices where consent is required.

How we use personal information

We may use personal information to:

  • Process and manage orders
  • Take and confirm payments
  • Supply PDF patterns and download links
  • Send order confirmations and service messages
  • Produce personalised or custom pattern content
  • Respond to questions, requests and complaints
  • Provide technical or customer support
  • Manage duplicate-purchase and refund requests
  • Maintain customer and business records
  • Detect or prevent fraud, misuse and security incidents
  • Operate, maintain and improve the website
  • Understand website performance and customer journeys
  • Display and manage product reviews and website features
  • Manage product listings and feeds used by shopping platforms
  • Send newsletters or promotional emails where permitted
  • Comply with tax, accounting, consumer-protection and other legal obligations
  • Establish, exercise or defend legal claims

We do not sell customers’ personal information.

Lawful bases for processing

Under UK data-protection law, we rely on one or more of the following lawful bases:

Contract

We process information when necessary to fulfil a purchase or take steps requested before a purchase. This includes processing payment, delivering patterns, completing personalisation and providing order support.

Legal obligation

We process and retain certain information when required by tax, accounting, consumer-protection or other applicable laws.

Legitimate interests

We may process information where necessary for our legitimate business interests, provided those interests are not overridden by your rights. These interests may include:

  • Operating and protecting the business and website
  • Preventing fraud and misuse
  • Answering enquiries
  • Maintaining appropriate business records
  • Improving products, customer service and website performance
  • Understanding the effectiveness of our services
  • Establishing or defending legal claims

Consent

We rely on consent where required, including for:

  • Non-essential analytics, personalisation and marketing cookies
  • Email marketing where consent is the applicable basis

You may withdraw consent at any time. Withdrawing consent does not affect processing that occurred lawfully before it was withdrawn.

Digital orders and personalised patterns

When you purchase a digital pattern, your order information is used to process the transaction and supply the purchased PDF files or download links.

If you order a personalised or custom pattern service, we use the name, wording, measurements and other instructions you provide solely to fulfil and support that order, maintain appropriate records and resolve any resulting query.

Please do not provide unnecessary sensitive personal information within personalisation fields or messages.

Email marketing

We currently use Recapture to help manage newsletters and promotional emails.

We send marketing emails where you have consented or where another lawful electronic-marketing rule applies. Every promotional email will provide a way to unsubscribe.

You can unsubscribe using the link in an email or contact us at sales@peachunicorndesigns.com. Unsubscribing from promotional emails does not prevent us from sending necessary order, download, security or customer-service messages.

We do not purchase third-party marketing lists.

Cookies and similar technologies

The website uses cookies and similar technologies to:

  • Provide essential store functions
  • Remember shopping-cart and regional settings
  • Maintain security
  • Remember privacy choices
  • Understand website use and performance
  • Support permitted personalisation and marketing activity

Required cookies may operate without consent where they are necessary for the website to function.

Analytics, personalisation and marketing cookies are not activated unless permitted by your cookie choices where consent is required. You can accept, decline or manage these categories through the website’s cookie banner and can change your preferences later.

Disabling some cookies may affect optional website features, but required shopping functions should remain available.

Service providers and other recipients

We share personal information only when reasonably necessary for the purposes described in this policy. Recipients may include:

  • Shopify, which hosts and operates the online store
  • Shopify Digital Products, which supplies purchased PDF files and download links
  • Payment providers made available through Shopify
  • Recapture, for permitted email marketing and related customer communications
  • Google Analytics, for consented website measurement and analytics
  • Google Merchant Center and Simprosys, for managing and displaying eligible product information in Google shopping services
  • Vitals, which provides website features and may process information needed to operate those features
  • Pinterest, when you follow a Pinterest link, interact with Pinterest content or permit applicable Pinterest technologies
  • Professional advisers, insurers, accountants or technical providers where reasonably necessary
  • Courts, regulators, law-enforcement bodies or other authorities where disclosure is legally required
  • A buyer, adviser or successor if all or part of the business is reorganised, transferred or sold

These organisations may act as processors, independent controllers or both, depending on the service and circumstances.

Shopify provides further information about its processing in its Consumer Privacy Policy.

International transfers

Some service providers may process or store personal information outside the United Kingdom.

Where personal information is transferred internationally, we rely on safeguards recognised by applicable data-protection law. These may include UK adequacy regulations, approved contractual protections or another lawful transfer mechanism.

You can contact us if you would like further information about the safeguards relevant to your personal information.

How long we retain information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including legal, accounting, tax, security and dispute-resolution requirements.

Retention periods depend on the type of information and why it is needed. For example:

  • Order and transaction records are retained for the period required for tax, accounting, consumer and legal purposes.
  • Personalisation information may be retained with the associated order so that we can confirm what was requested, provide support and resolve disputes.
  • Customer-service correspondence is retained for as long as reasonably necessary to answer the enquiry and maintain an appropriate business record.
  • Marketing information is retained until you unsubscribe, withdraw consent or the information is no longer required, subject to keeping a limited suppression record where necessary to respect an opt-out.
  • Cookie and analytics information is retained according to the applicable cookie settings and service-provider retention periods.

We may retain information for longer where necessary to establish, exercise or defend legal claims or comply with a legal requirement.

Your data-protection rights

Depending on the circumstances and applicable law, you may have the right to:

  • Ask for access to your personal information
  • Ask us to correct inaccurate or incomplete information
  • Ask us to erase personal information
  • Ask us to restrict how information is used
  • Object to certain processing, including direct marketing
  • Receive certain information in a portable format
  • Withdraw consent at any time where processing relies on consent
  • Complain to a data-protection regulator

These rights are not absolute and may be subject to legal exceptions.

To exercise a right, contact sales@peachunicorndesigns.com. We may need to verify your identity before completing a request. We will respond within the period required by applicable law.

Complaints

Please contact us first if you have a concern about how your personal information has been handled, so that we have an opportunity to investigate and resolve it.

You also have the right to complain to the UK Information Commissioner’s Office:

Information Commissioner’s Office
Telephone: 0303 123 1113

Children’s privacy

The website and its purchasing services are intended for adults and are not directed at children.

We do not knowingly collect personal information directly from children. Although some patterns are designed for babies and children, purchases and personalisation instructions should be submitted by an adult.

If you believe a child has supplied personal information to us without appropriate permission, please contact us.

Security

We and our service providers use reasonable technical and organisational measures intended to protect personal information.

However, no internet transmission or electronic-storage system can be guaranteed to be completely secure. Customers are responsible for protecting their account credentials and should contact us if they suspect unauthorised use of their account.

External links

The website may contain links to third-party websites, including Pinterest and other social or service platforms.

Those websites have their own privacy practices. We are not responsible for how an external website collects or uses personal information, and you should review its privacy information before providing data.

Changes to this policy

We may update this Privacy Policy when our practices, services or legal obligations change.

The revised policy will be published on this page with an updated “Last updated” date. Significant changes may also be communicated by another appropriate method.

Contact Peach Unicorn Designs

For questions about this Privacy Policy, to exercise your data-protection rights or to make a complaint, please contact:

Vivienne Harding trading as Peach Unicorn Designs
81 Whitworth Terrace
Spennymoor
Co Durham
DL16 7LF
England

Email: sales@peachunicorndesigns.com